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We seek, collect, and share stories of new and developing Canadians from coast to coast to coast. Every story we hear helps us learn more about the people who live in Canada and how we as a nation define what it means to be Canadian. Through our projects, we strive to utilize stories to build a nation of empathetic citizens, public services and policies.

Our practice utilizes design thinking as a way of tackling challenges facing Canadians in civic engagement. We believe that the well-being of our communities relies on the strength of each and every person in Canada feeling represented by the decisions made around them. Our projects focus on telling the stories of new and developing Canadians.

We define “new” as newcomers; individuals who have chosen to call Canada home. About 1 in 5 individuals in Canada are foreign-born bringing their own culture, languages, and stories with them.

We define “developing” as youth; individuals who are growing up in Canada. Approximately 25% of Canada’s population are youth who are more diverse, connected, socially engaged, and educated than ever before.

Our projects aim to gain a clear understanding of the evolving definition of what it means to be Canadian from these individuals, to develop a deeper sense of belonging and well-being as a citizen, and engage citizens in their communities in active decision-making.



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